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Esports is on its way to becoming a $1 billion industry worldwide for the first time during 2019

Posted by admin March 28, 2019 in Overwatch

Esports is on its way to becoming a $1 billion industry worldwide for the first time during 2019

Kevin Webb Feb. 27, 2019, 3:04 PM

Activision Blizzard’s Overwatch League is one of the largest esports competitions in the world. Overwatch League

  • Esports will bring in more than $1 billion in revenue worldwide during 2019, according to a recent report from the Newzoo analyst group.
  • That would be a 26.4% boost from 2018, with the growth largely driven by media rights deals, sponsorships, and advertising sales.
  • NewZoo also expects esports viewership to increase by 15% in 2019, bring the total audience to about 453 million worldwide.
The industry surrounding competitive video gaming — the scene commonly known as esports — is expected to generate $1 billion in annual revenue for the first time in 2019. A recent report from analyst group Newzoo predicts a 26.7% increase in esports revenue from 2018, bringing the projected annual revenue to $1.1 billion.

The big boost in income is largely credited to media rights deals, which are expected to grow by 41.8% to $251.3 million. The largest portion of esports revenue still comes from sponsorships; investments in advertising and other marketing deals are expected to provide a revenue stream of $456.7 million.

The revenue generated by esports is just a fraction of what the overall video game industry generates each year. SuperData reported that video games generated $87 billion in revenue worldwide during 2018. Esports reflect a smaller, more focused audience that is invested in competition and content based on specific games, like “Overwatch,” “League of Legends,” “Street Fighter,” or “Super Smash Bros.”

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Tags:
Esports, overwatch

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